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Google published a post on their Webmaster Central blog explaining in detail how they treat the new gTLD's.
The important takeaways are that:
Summary at SearchEngineLand
The important takeaways are that:
- They reiterated that NO gtld - including .com, .org - gets preferential treatment.
- Keywords in a TLD do not give any advantage or disadvantage in search.
- Even if they are location-specific, they will be treated as gTLD's , NOT like CCTLD's. If you have a location preference, you need to set that.
- Punycode version of a hostname is being considered equivalent to the unencoded version. No separate canonicalization or redirect is necessary.
Summary at SearchEngineLand