The domain name owner registered demoji.com years before the Complainant claimed rights to a trademark for demoji, making this case dead on arrival. The Complainant argued the domain ownership might have changed more recently because Whois showed an “updated date,” but when attorney John Berryhill provided evidence of the earlier registration, the Complainant stuck to its guns. So, this case was dead on arrival because the Complainant could not show that the domain was registered in bad faith to target it.