It reminds me all the smartwatch hype. The big companies created all that hype and focus a lot of resource on marketing about these smartwatches just 3-4 years ago.
Then they realized almost instantly that was going to be a huge flop. What did the big companies (Apple, Samsung, Huawei) do? They started to give them away for free together with some smartphone/tablet models. I personally bought a Samsung phone (a high-end model) and received after few days a $200 smartwatch for free. It was a limited-time giveaway campaign, so they incentivated somehow the phones/tablets sales.
Then after the giveaway campaign closed, we buyers had this smartwatch. We tried to use it, few found it interesting and happy, most of the buyers started to flood the used market with them.
At this point, the big companies started an aggressive ad-campaign, hired some famous testimonials etc. You can easily figure out the interest in smartwatch increased drastically, with a lot of sales in the used market, a lot of sales regarding original accessories and, why not, also an increment of sales about new models, with faster cpu, bigger displays, better functions.
This renewed interest lasted for few weeks, then again dropped down.
And the cycle have been repeated, free giveaway with phones, used marked flooded, ad-campaigns etc.
That's because the companies invested money and resources in them, and can't afford a complete flop. It's quite frequent, in business and economy, flood the market with a "fake" supply demand.
("fake" = not genuine but incentivated by the companies themselves)
Am i the only one seeing a similarity with what's happening in domaining with all these new gTLDs?
