Exact match domains can drive some traffic and it will be easy to optimize for Google 1st page ranking but Brandable domains need some marketing to attract traffic.
To simplify: the previous message about easy to optimize for page 1 in google with an EMD worked in the 90s, not now.
Read that discussion and choose.
I'll choose a brand name .com for your project because it is much cheaper (renewals) compared to .info.
Only for this reason.