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This is how I price my hand-registered domain names
Some people ask how I manage to sell so many hand-registered domain names. Before I answer that question, it would be convenient to answer this one: How many hand-registered names do I sell per every ten names I register? Generally, I sell between three and four names out of ten within the first two weeks of registration, but result vary depending on the month and hours dedicated to end-user search. So, if I buy ten names, about three of those will sell within two weeks. Some may sell later. Some others will never sell.
Everything considered, the business is consistently profitable, because hand-registration is not that expensive. The two key factors are registering the right names and pricing them correctly. As my sales report indicate, I focus on low value geo names or names that refer to a specific product or service within a given city, state or region. After doing this for some time, I have now a clear idea of which keywords sell quickly and which don’t, as well as which cities might mean hot sales.
My focus on this post is not keywords, but pricing. This is a pattern I have seen often enough in domain investors who attempt to sell hand-registered names. A domain investor registers a few decent names (ex. MiamiGoldBuyer.com, PhoenixDoors.com, etc.) and then contacts potential buyers attempting to sell each name for $1,500. He receives either a negative response or no response at all and then the domain investor arrives at the conclusion that this doesn’t work.
Have in mind that in my perspective the two names listed above are decent in the sense that you can easily flip them for a few hundred dollars. Forget keyword search, forget age, and forget CPC. Those rules do not apply to this particular game. The fact is that both MiamiGoldBuyer.com and PhoenixDoors.com have a list of small business owners who would like to own them. That is all that matters.
But, going back to prices. The key to flipping hand-registered geo names quickly is to price them in a way that it would be hard for end-users to reject. In other words, to speak the language of small business owners when it comes to pricing. Let me illustrate it this way. Now that I am also into numeric names, if you try to sell 76888.com to me for $5000, there is no way I could buy that name from you. However, if you ask for $100, that is an offer I can’t reject. So, I will buy it immediately.
The point is that when it comes to pricing, there is a melting point. You have to present the hand-registered names at a price that becomes hard to reject in the eye of end-users. You must find the balance between profit and expedited sales. In my opinion, for the two examples I gave (MiamiGoldBuyer.com and PhoenixDoors.com), the balanced and appropriate price tag is $250-$500.
Again, this is if you really want sales to happen. If you plan to sit on the names and ask for $1500, that is fine. But I doubt you will sell them before renewing them for a few years. And, most certainly, they will never sell. So the question is $400 now or $1500 never.
Some people ask how I manage to sell so many hand-registered domain names. Before I answer that question, it would be convenient to answer this one: How many hand-registered names do I sell per every ten names I register? Generally, I sell between three and four names out of ten within the first two weeks of registration, but result vary depending on the month and hours dedicated to end-user search. So, if I buy ten names, about three of those will sell within two weeks. Some may sell later. Some others will never sell.
Everything considered, the business is consistently profitable, because hand-registration is not that expensive. The two key factors are registering the right names and pricing them correctly. As my sales report indicate, I focus on low value geo names or names that refer to a specific product or service within a given city, state or region. After doing this for some time, I have now a clear idea of which keywords sell quickly and which don’t, as well as which cities might mean hot sales.
My focus on this post is not keywords, but pricing. This is a pattern I have seen often enough in domain investors who attempt to sell hand-registered names. A domain investor registers a few decent names (ex. MiamiGoldBuyer.com, PhoenixDoors.com, etc.) and then contacts potential buyers attempting to sell each name for $1,500. He receives either a negative response or no response at all and then the domain investor arrives at the conclusion that this doesn’t work.
Have in mind that in my perspective the two names listed above are decent in the sense that you can easily flip them for a few hundred dollars. Forget keyword search, forget age, and forget CPC. Those rules do not apply to this particular game. The fact is that both MiamiGoldBuyer.com and PhoenixDoors.com have a list of small business owners who would like to own them. That is all that matters.
But, going back to prices. The key to flipping hand-registered geo names quickly is to price them in a way that it would be hard for end-users to reject. In other words, to speak the language of small business owners when it comes to pricing. Let me illustrate it this way. Now that I am also into numeric names, if you try to sell 76888.com to me for $5000, there is no way I could buy that name from you. However, if you ask for $100, that is an offer I can’t reject. So, I will buy it immediately.
The point is that when it comes to pricing, there is a melting point. You have to present the hand-registered names at a price that becomes hard to reject in the eye of end-users. You must find the balance between profit and expedited sales. In my opinion, for the two examples I gave (MiamiGoldBuyer.com and PhoenixDoors.com), the balanced and appropriate price tag is $250-$500.
Again, this is if you really want sales to happen. If you plan to sit on the names and ask for $1500, that is fine. But I doubt you will sell them before renewing them for a few years. And, most certainly, they will never sell. So the question is $400 now or $1500 never.
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