In July of this year, I reported that the WW.com domain name appears to have sold. WW.com previously sold in 2014 for an undisclosed price. Although the Whois record was private and the domain name did not resolve in July, I speculated that Weight Watchers may have acquired the domain name. In addition to the fact that Weight Watchers’ initials are “WW,” the domain name transferred to corporate brand protection registrar SafeNames, where Weight Watchers registers its domain names.
Read MoreThis morning, it was reported that Weight Watchers is rebranding as WW.