If you own a business, choosing a great domain name is one of the most important steps you’ll take to build a strong online identity. A unique address that represents a website, your domain name is the part of the address that follows the “www.” in an address bar or after the @ symbol in an email address. Your domain is how people remember and revisit your site.
Many times, people end up choosing domain names based primarily on their availability. Because the popular .com, .net and .org domain extensions have been around for so long, it’s often tough to register a short, memorable domain name with these extensions. If they can’t get the .com version of their preferred name, for instance, a lot of people will add hyphens and other special characters to “make it work.” They may not want to buy a domain with a special character in it, but they are so set on an idea that they’re willing to compromise the fluidity of their brand for the specific name.
Full Article: http://americassbdc.org/gtlds-what-are-these-new-domains-and-why-should-you-care/Even if you’ve already got a website ending in the more traditional .com, .net or .org, consider getting a website address that ends in a gTLD. You can easily redirect this more relevant and memorable domain to your main site to get greater visibility, more traffic, and, ultimately, more customers.
