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Why I Won’t Sign a NDA to Help Someone Else

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I am regularly asked by industry companies to give them feedback about a new product or service. I am occasionally asked to sign a non-disclosure agreement (NDA) prior to helping or participating in their testing. While I am generally happy to help and offer my insight, I am not going to sign a NDA to help, and I thought I would share my reasoning.
Some people might say that it is unlikely a company would come after someone if they think private information is revealed. If that is the case, why do they need to insist on a non-disclosure agreement? Shouldn’t my word that I won’t tell be sufficient? Further, wouldn’t the value I add worth the risk that I divulge information that I said I wouldn’t?..
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