Domain Empire

news Drawbridge Acquires Drawbridge.com in a "Mid Five Figure" Deal

NameSilo
Up until recently, a company called Drawbridge had been using the domain hack drawbrid.ge to host their main website. This week, it has been confirmed that they have acquired the domain name Drawbridge.com in a private transaction.

The company, which allows brands to have "seamless conversations with consumers," was founded in 2010 by a former Google employee. Since then, they have gone on to receive investment of over $20 million in two separate rounds, lead by Sequoia Capital. However, up until very recently, the brand has been based around a ".ge" domain name - the ccTLD for Georgia.

Drawbridge.com was acquired from an American individual who had owned the domain name since 1995. The sale was confirmed to me today. A price wasn't disclosed, but the previous owner did confirm that the sales price was "a bit over mid five figures."

In a recent interview I conducted with angel investor @jason calacanis, Jason said, "I think these domains [other TLDs] are great for starting out, but eventually you need to get the .com version of your name."

Drawbridge have followed Jason's advice perfectly: starting off on a ccTLD due to the fact that the .COM domain was either unavailable or out of their budget at the time, but once they had the appropriate funds, they acquired the exact match .COM for their business.
 
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Thanks for once for another interesting article James.
 
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Nice one James. I agree to what Mr. Calacanis had mentioned in a recent interview. And i am surprised that the original drawbridge.com owner held on to this domain since 1995 - for 21 loooooong years. As per my calculation goes, he must have bought it for US$ 10 and then went on to renew it for 20 yrs, so that means he must have spent US$200 on renewals. So his inventory was worth US$ 210. And to now know that the domain in question sold for US$ xxxxx, lets assume one of the lowest random 5 figures here - $11111. Then the patient original owner is richer by 5291% - That's just amazing. No wonder they say PATIENCE PAYS.
 
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Not everybody can do that for 20years
 
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lets assume one of the lowest random 5 figures here - $11111

The lowest possible five figure number is $10000. O_o
 
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And the lowest "a bit over mid five figures." would be $50,001
 
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Actually, "a bit over mid five figures" is a minimum of $70,000.

There are three ranges: low, mid, and high. We have to divide the range $10,000 to 99,999 into three sections that are perfectly equal.

Therefore:
  • Low five figures is $10,000 - $39,999
  • Mid five figures is $40,000 - $69,999
  • High five figures is $70,000 - $99,999
If we want to be accurate to the cent, then:
  • Low five figures is $10,000.00 to $39,999.99
  • Mid five figures is $40,000.00 to $69,999.99
  • High five figures is $70,000.00 to $99,999.99

Drawbridge.com selling for a minimum of $70k is a really nice sale in my opinion!
 
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Love these brandable upgrade stories!!
 
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Interesting sale. Great post!
 
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Actually, "a bit over mid five figures" is a minimum of $70,000.

There are three ranges: low, mid, and high. We have to divide the range $10,000 to 99,999 into three sections that are perfectly equal.

Therefore:
  • Low five figures is $10,000 - $39,999
  • Mid five figures is $40,000 - $69,999
  • High five figures is $70,000 - $99,999
If we want to be accurate to the cent, then:
  • Low five figures is $10,000.00 to $39,999.99
  • Mid five figures is $40,000.00 to $69,999.99
  • High five figures is $70,000.00 to $99,999.99

Drawbridge.com selling for a minimum of $70k is a really nice sale in my opinion!
Thanks for clarifying those ranges Joseph - very interesting.

IMO drawbridge.com is a high five/low six figures domain.
 
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