1. Tweets Get Lost
With roughly 500 million tweets sent per day on Twitter, and most users following several hundred profiles, your tweets can quickly and easily get lost in the chaos. Without any way of weighting the most relevant posts to users as Edgerank does on Facebook, it may feel futile struggle to get your voice heard.
2. Large Amount of Spam on the Website
While the company has introduced a number of features to reduce spam, the amount of spam on Twitter has been steadily increasing over the past few years. With fake accounts flooding peoples’ feeds with bogus products and potentially harmful links, users and businesses alike should be wary of Twitter spam.
3. Poor Source of Traffic Comparatively
The amount of traffic that Twitter drives to a website can be quite low when compared to Facebook and even more so when compared to email. If people aren’t following your tweets to your site and content in large numbers, is the effort worth the trouble?
4. Poor Source of Conversions Comparatively
Twitter has shown to have a much lower rate of conversion when compared to other social media and marketing efforts. Even if users are able to find your tweets, it can be challenging to translate those numbers into customers.
5. Lots of Talking, Less Listening
Much of the energy spent on Twitter comes from individuals and businesses sharing and promoting their own interests, but often times people are rarely taking the time to read or “listen” to what others are saying. As a result, potential customers might miss out on your message, and likewise businesses miss out on learning valuable information from their audience.
6. The Company Runs a Big Deficit
As of last year, Twitter’s accumulated deficit was $418.6 million, and expected to rise much higher. With such a high rising deficit raising questions about profitability, you have to wonder if Twitter is a place where you want to be investing your social media strategy.
7. Celebrities and News Rule
Much of the noise generated on Twitter comes from celebrity buzz and eye-catching news stories, leaving little room for businesses to get their message heard. Competing with an army of celebrities and their fans, not to mention the 24-hour news cycle, can be a daunting challenge to companies of all sizes.
8. Ads Perform Poor Comparatively
While many businesses are using Twitter Ads, promoted accounts and promoted tweets to increase their visibility and conversions, ads on the platform have shown to perform poorly compared to Facebook, Google, and other avenues.
9. Many Twitter Profiles are Automated
To increase their activity on Twitter without all of the hustle; many companies (and celebrities) are turning to automated programs to write and send tweets. Beyond adding to the blanket of noise to compete with on Twitter, automation can also often back fire on a business.
10. People Follow and Unfollow to Get Followers
Many Twitter users follow an account only to quickly unfollow in an (misguided) effort to get more followers for themselves and boost their “followback” rate. This artificial boosting method detracts from the importance of providing valuable content and engagement, and generally just cheapens the value of the platform.
https://ignitevisibility.com/10-reasons-you-should-stop-using-twitter/
With roughly 500 million tweets sent per day on Twitter, and most users following several hundred profiles, your tweets can quickly and easily get lost in the chaos. Without any way of weighting the most relevant posts to users as Edgerank does on Facebook, it may feel futile struggle to get your voice heard.
2. Large Amount of Spam on the Website
While the company has introduced a number of features to reduce spam, the amount of spam on Twitter has been steadily increasing over the past few years. With fake accounts flooding peoples’ feeds with bogus products and potentially harmful links, users and businesses alike should be wary of Twitter spam.
3. Poor Source of Traffic Comparatively
The amount of traffic that Twitter drives to a website can be quite low when compared to Facebook and even more so when compared to email. If people aren’t following your tweets to your site and content in large numbers, is the effort worth the trouble?
4. Poor Source of Conversions Comparatively
Twitter has shown to have a much lower rate of conversion when compared to other social media and marketing efforts. Even if users are able to find your tweets, it can be challenging to translate those numbers into customers.
5. Lots of Talking, Less Listening
Much of the energy spent on Twitter comes from individuals and businesses sharing and promoting their own interests, but often times people are rarely taking the time to read or “listen” to what others are saying. As a result, potential customers might miss out on your message, and likewise businesses miss out on learning valuable information from their audience.
6. The Company Runs a Big Deficit
As of last year, Twitter’s accumulated deficit was $418.6 million, and expected to rise much higher. With such a high rising deficit raising questions about profitability, you have to wonder if Twitter is a place where you want to be investing your social media strategy.
7. Celebrities and News Rule
Much of the noise generated on Twitter comes from celebrity buzz and eye-catching news stories, leaving little room for businesses to get their message heard. Competing with an army of celebrities and their fans, not to mention the 24-hour news cycle, can be a daunting challenge to companies of all sizes.
8. Ads Perform Poor Comparatively
While many businesses are using Twitter Ads, promoted accounts and promoted tweets to increase their visibility and conversions, ads on the platform have shown to perform poorly compared to Facebook, Google, and other avenues.
9. Many Twitter Profiles are Automated
To increase their activity on Twitter without all of the hustle; many companies (and celebrities) are turning to automated programs to write and send tweets. Beyond adding to the blanket of noise to compete with on Twitter, automation can also often back fire on a business.
10. People Follow and Unfollow to Get Followers
Many Twitter users follow an account only to quickly unfollow in an (misguided) effort to get more followers for themselves and boost their “followback” rate. This artificial boosting method detracts from the importance of providing valuable content and engagement, and generally just cheapens the value of the platform.
https://ignitevisibility.com/10-reasons-you-should-stop-using-twitter/