news Alternative domain extensions could impact click-through rates and SEO

[News]

Website domain extensions that are not .com or .co.uk are viewed with more suspicion than traditional URL’s and may negatively affect click-through rates and indirectly impact SEO, according to research from Varn.

.com and .co.uk domains can be expensive, meaning many businesses opt for more affordable alternatives that are given equal ranking by search engines. However, the survey suggests that consumers are less likely to click these newer extensions, which could damage brand reputation and ultimately sales...

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[enlytend]

Yup. It's been that way for years. If people aren't familiar with it, they won't trust it. If people don't trust it, they won't click on it. Less of a problem on mobile where the URL may not be as visible, or on voice search (where its a non-issue), but nonetheless...