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new gtlds Analysis of ngTLD Sales

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Bob Hawkes

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NameTalent.com
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I just released my fourth (monthly) analysis of NameBio reported ngTLD sales. This was another huge month for .top, but .app also did very well for such a new extension, snagging two of the top five sales in the 30 day period. Here are the highlights.

During the monthly period ending June 22, 2018 there were
  • 104 recorded ngTLD domain name sales;
  • The average sales price was about $3450, while the median price was $1580;
  • In terms of major sales, 8 were for $10,000 or more;
  • The highest price sales in this period were bz.top for $53,904, RN.app for $15,000, host.app for $14,162 bet.top for $13,861 and ttt.top for $13,130;
  • There were sales in 16 different extensions during the reporting period;
The complete report with commentary, links (to sources and the previous three similar analysis reports) and a list of all extensions sold during the 30 day period is available here:

https://agreatnameforyou.blogspot.com/2018/06/ngtld-sales-report-may-23-june-22-2018.html
 
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The views expressed on this page by users and staff are their own, not those of NamePros.
Great analysis, thanks for the hard work @MetBob
 
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Another month has rolled around (wow, really?), so I have produced another analysis of 30 days of ngTLD sales. Here are the highlights:
  • 102 recorded ngTLD domain name sales;
  • The average sales price was $3372, while the median price was $1330;
  • In terms of major sales, 7 were for $10,000 or more;
  • The highest price sales in this period were qb.top for $52,777, xt.top for $47,904, do.global for $19,000, host.app for $13,981, get.top for $12,814, pen.top for $11,779 and industrial.group for $10,000;
  • There were sales in 19 different extensions during the reporting period, although .top dominated with 73 of the sales;
  • So far in 2018 there have been 620 ngTLD sales in total listed on NameBio, with an average sales price of $5676, accounting for a total of $3.5 million in sales.
Overall the results (number sales, total value, number extensions, number above $10,000) were similar to the previous reporting period. Short .top domain names continue to dominate. You can see the complete report, that includes an analysis by number sold in each extension as well as links to the four previous reports at this link:

https://agreatnameforyou.blogspot.com/

This time I included in the report a list of some of the sales that I think personally think are effective uses of ngTLD to 'span the dot' with a nice combination of the domain plus extension. My favourites included be.fit, cat.life, dev.global, DNA.life, dog.life, get.top, industrial.group, MilkyWay.space, and raise.top.

As always, I welcome corrections or suggestions! I will do the next report in late August and it will be posted in this thread. I also promote when a new report is out on my Twitter feed, in case you want to follow me there. Thanks to Michael and the team at NameBio that make it possible, and relatively easy, to put together reports such as this one.

Naturally the small print holds that while an attempt has been made for accuracy, the user of the report should independently confirm any information of importance to him/her, and this is offered for educational purposes only, and not as domain investing advice, and without explicit or implied warranty.

I hope everyone is having a good summer!

Bob
 
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Thank you for your kind words, @Premiums !

It is important to keep in mind that these are just the sales reported in NameBio. In general no Afternic or Undeveloped sales, or those through individual Efty sites, are reported unless the buyer/seller takes initiative to do so. Also, the extension data is skewed by the fact that some registries report sales (.global and .top) while most others do not.

Nevertheless, I think it is useful to keep an eye on what is selling, what prices are typically. Now that i have done 5 of these reports, one of the things that surprises me most is how after no sales at all over months or even years, the first sale in an extension may be a significant one.

If there are other aspects anyone would like to see reported, please let me know!
 
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Surprised you’re using blogspot and not Wordpress or your own site?
 
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Surprised you’re using blogspot and not Wordpress or your own site?

I admit that I am using it simply because that is what I started with (in other blogs) many years ago (2006), know it, and find it easy to use. I do know the limitations of blogger, however, and do eventually plan to move to my own site at NamesThat.win in a section for analysis, but it has not yet moved high enough in priority for me to actually get it done. Thank you for taking the time to comment! (and maybe it will nudge me to finally get around to it!).
 
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I admit that I am using it simply because that is what I started with (in other blogs) many years ago (2006), know it, and find it easy to use. I do know the limitations of blogger, however, and do eventually plan to move to my own site at NamesThat.win in a section for analysis, but it has not yet moved high enough in priority for me to actually get it done. Thank you for taking the time to comment! (and maybe it will nudge me to finally get around to it!).
Keep it up! Hope the motivation kicks in!
 
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very useful info thanks for taking the time. The sales prices seem to be fairly consistent, but hopefully they will trend up.
 
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After a slow start, this became a very lively month for the new domain extensions. I just released my monthly report. I summarize some of the points here, or a link to the full report at the very bottom of this post.

Summary:
During the monthly period ending Aug 22, 2018 there were
  • 167 NameBio recorded ngTLD domain name sales with $425,600 total value.
  • The average sales price was $2549, while the median price was $649.
  • In terms of major sales, 12 were for $10,000 or more (69 were for $1000 or more).
  • There were sales during the month in 37 different extensions, Although .top dominated again with 65 of the sales, the extensions .bid, .club, .global, .online and .webcam all saw 5 or more sales during the month.
  • The highest sale during the month was bg.top which sold for $51,187.
  • There were new extension sales during the month at 16 different venues, plus one private sale. Flippa was the location for 72 of the sales while 13 were at Sedo.
  • While the registries dominated high value sales (at least 6 of the top 12 sales), in total numbers there was a strong majority of non-registry sales.
  • So far in 2018 there have been 793 ngTLD sales in total listed on NameBio, with an average sales price of $5007, accounting for a total of $4.0 million.
The Big Sales:
Here are the NameBio ngTLD sales of (about) $10,000 and more during the July 23 - Aug 22, 2018 reporting period.
  • bg.top $51,187
  • bl.top $46,847
  • coin.store $26,705
  • Mr.global $20,000
  • AirConditioning.online $19,500
  • token.xyz $14,999
  • xyz.top $10,910
  • caijing.top $10,183
  • win.tech $10,000
  • origin.tech $10,000
  • ado.tech $10,000
  • bot.app $9,999
Extension Brekdown:
Wondering if your favourite extensions found any love this month? Here is the breakdown by extension, and some that were seldom if ever in NameBio saw sales this month (yes, even party and cricket and men).
  • app 2
  • bid 6
  • bio 1
  • cash 1
  • center 1
  • club 9
  • cricket 1
  • dance 1
  • date 2
  • download 1
  • fun 4
  • fund 1
  • fit 1
  • global 5
  • gold 1
  • life 3
  • loan 3
  • media 1
  • men 3
  • news 1
  • one 1
  • online 10
  • party 2
  • place 2
  • review 4
  • science 2
  • site 2
  • space 3
  • style 1
  • stream 2
  • tech 4
  • top 65
  • trade 3
  • webcam 5
  • website 3
  • win 3
  • xyz 3
Personal Favourites:
I really like domain names that span the dot with great coherence between name and extension. These ones caught my eye this month (in no particular order, they are all pure.gold!).
  • win.tech
  • pure.gold
  • live.fit
  • link.global
  • Mr.global
  • coin.store
  • food.style
  • mail.place
  • reset.top
  • shares.place
  • growth.online
  • counselling.online
Thoughts:
More in full post, but finally the value end ($100-$400) saw a lot of sales, mainly on Flippa. Some 2 and even 3 word names sold (including a few for decent amounts). This is the healthiest month overall in the 6 reports I have done (links to them all in the full report).

A Quote:
If you take the sum of .net plus .org, together their registration numbers (about 14.1 and 10.3 million) are just under 25 million, just slightly more than all ngTLDs combined. I therefore thought it would be interesting to compare the dollar value (as of Aug 23, 2018) of 2018 YTD sales (on NameBio). For .net it is $1.6 million and for .org $2.0 million, for a total of $3.6 million, very comparable to the $4.0 million in ngTLD sales YTD. In number of sales, however, .net and .org are much higher (1617 and 2560 respectively vs only 793 YTD ngTLD sales).
Full report:
https://agreatnameforyou.blogspot.com/2018/08/new-domain-extension-sales-july-23-aug.html
 
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In number of sales, however, .net and .org are much higher (1617 and 2560 respectively vs only 793 YTD ngTLD sales).

So 81% less chance to sell a ngtld versus dotorg or dotnet using this snapshot. Cool
 
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So 81% less chance to sell a ngtld versus dotorg or dotnet using this snapshot. Cool

Yes, that is indeed true for a NameBio reported 2018 YTD snapshot. And does not surprise me. I do believe net/org (and co and others and definitely com) are easier to sell currently.

However, it is also true that the average sales volume in dollars per domain name is about the same, for net/org/new actually slightly in favour of ngTLDs from this snapshot. That did surprise me, somewhat.

(ps Yes, I know I know, but the registries..... have done and posted an attempt at that correction elsewhere).
 
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Average for nTLDs is mid-high $xxx, from real practice with thousands domains...

Exclude all Premiums from your calculation and you will see another picture.
 
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Only these 3 domains: token.xyz, airconditioning.online and bot.app can be considered as "sales".
All others - Premium regs, domainers have nothing from them.
 
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bot.app - was regged at higher fee prior GA.
 
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p.s. And overall, I see too many various theories/theoreticians... sometimes even from microdomainers...
And very rarely I see the real experience... which can be taken into account.
 
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This month I had some outbound to various companies regarding EMDs...
They run 2word .COMs where 2nd part is the existent nTLD...
No any interest, even no any response.
Unfortunately.
 
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So 4 years elapsed... and almost no any changes in terms of enduser behaviour/preference...
Looks that only registries/registrars are making money.
 
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Although .top dominated again
Only in China, outside CN the demand is slightly higher than 0 (even lowballers are rare).
 
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Moscow.top is ~4 years available... no buyers even for $5xx (one-time fee, then standard renewal).
 
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Thank you for your experience based comments @Jurgen Wolf.

Here briefly is my response:

(a) The question of whether registry sales should be excluded depends on whether the question is "How many organizations are purchasing (and using) ngTLDs?" or "How much money can individual domainers make? Of course those on venues like NPs are interested predominantly in the second question, although I believe that the overall health depends on use of an extension, and both questions have relevance.

(b) The report of course says "the registries dominated high value sales"so I don't disagree with your statement that if you excluded all registry data the numbers are different. I have several times made estimates of the percentage of the number of sales and the percentage of total revenue that are registry, for those interested in the second question - e.g. here I estimated that while only about 30% by number of NameBio reported ngTLD recent sales are to registry, about 54% of the dollar value is to registry. Some others on NPs suggested that the 54% should be higher.

(c) I am not sure that you looked at the actual list on NameBio of the sales but I would urge you to do so (not just the top 10 but the entire list of 167). I think you will readily convince yourself that while many of the big sales to registry, there really are a lot of nonregistry sales in this dataset (for example look at the Flippa sales if you want a smaller set to go through). I quickly went through the 167 and I would say that 54 are likely registry (all of the JB sales, the Alibaba few, all of the global, I think the 8 Dynadot, the 4 tech although it is possible they are reselling originally premium in some cases but I counted all 4, at least 4 of the Sedo handled ones, and I think 13 of the Alibaba cloud). So about 32% by number are registry, about the same number I found in different data earlier. The hardest to figure out are the Alibaba Cloud, some of which are Chinese resellers and some are registry, and West also.

(d) Yes most .top sales (and registrations) are from/to China. Actually that is true in other niches like short numbers I think (correct me if I am wrong on that). I am not clear why that is important who the buyers are? Except that it means to be successful with top you should try to figure out ways to serve that market. There are about 10,000 new businesses starting each day in China. Yes, different extensions are popular in different regions.

(e) You say "Average for nTLDs is mid-high $xxx, from real practice with thousands domains..." If you are saying what I think, then I totally agree with you. The full report (the one at the link at the bottom of the post) actually talks about why I think it is a good thing that now we have significant numbers of non-registry sales mainly in the $150 to $450 range. The main thing that changed in this report is that there was a lot of activity at that price level (particularly at Flippa but also other places). I know that some will discount that as too low to be meaningful, but I would point out that the median price for .com NameBio sales today was $249 and the median of .org today was $172. Some days are a bit higher, but most NameBio reported sales are in the hundreds of dollars. I agree that very few ngTLDs sell for more than that if that is what you are saying. A few do, like the ones in the top 10, but that is not the norm.

(f) While I am sorry that you have trouble selling Moscow.top (it is an elegant name), it is one domain and I am not clear what that means to us all in a broader context. As with any domain name you make a list of who might want the domain name and how likely it is to get the name in front of them. I admit, I find .top hard and have asked on NPs for advice on how to get domains in front of potential Chinese buyers.

(g) What encouraged me about the past month was that there were a lot of obviously non registry sales that were in a lot of different extensions. Yes .top, .tech and .global still had a fair amount of the pie, but more diversity than the last 6 months especially in the $150 to $500 range. As I said in the previous reply, and also in my original full report if you go to the bottom of it, it is easier to sell legacy extensions.

I know many on here have felt burned by .mobi or ngTLDs and I do get that. I try to always look at as much and as current data as possible, and that is simply what I have tried to contribute to the community through these monthly posts. I really am not forcing anyone to read them! :xf.wink:

Have a good day, and thank you for taking the time to express you comments. Best wishes for every success in your domain business.

Bob
 
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Registry has troubles with Moscow.top - it is availabe for registration ~4 years already and for symbolic price...
This was just example of almost zero demand outside CN.

Your English domains (if any) have no value for Chineses.
Except some crypto related terms and something MEGA.
 
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Regarding LL/LLL.TOP
They ALL are Premiums.
 
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