news Chinese companies that upgraded their domain names

[News]

As a student of the Chinese domain market, I am excited to see companies upgrade to good domains, but I am even more excited when companies upgrade from good to great domains. Generally speaking, Chinese companies upgrade for the following reasons.

Matching brand: An end user may upgrade because its existing domain does not match its brand. For example, the world’s largest drone maker DJI ( 大疆) used to operate from DJI-Innovations.com. In 2013, the startup invested $300,000 to upgrade to the brand-matching DJI.com as its new corporate domain. Currently, DJI-Innovations.com redirects to DJI.com...

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[PatrickV]

If they are serious they go for a .com imo all the rest is second class

 

[DuDD]

• You know a lot about the domain name market in China