information Google is biased toward big brands, or no.

[Lox]

You may have an opinion that yes, Google is clearly biased toward big brands, or no, Google is just trying to give the users what they’re looking for and no one’s looking for someone’s dumb blog. But we don’t need opinions here because this is a claim about what sites show up in search, and we have a lot of data on that from SEMRush and other sites that rank the web according to how much organic traffic they likely get.

Nonprofit dominates results
So, there are a lot of big brands in the SEMRush top 100. But the number one site is a nonprofit that asked me for a donation earlier this month: Wikipedia. Wikipedia is a well-known brand but not corporate at all. They’re owned by Wikimedia Foundation, which is the only top ten website that is nonprofit, and it gets almost four times the search traffic (according to traffic estimates) of the #2 website on the list, Amazon.

• Personal blogs rank better than ever
• Personal influencer blogs rank better than monster travel sites in search

read more (searchengineland)

 

[lock]

Pay and stay.

 

[Efe]

You are correct. In a way....
Google's algorithm has a way to detect trends... for example a coronavirus.com domain in March 2020 will most likely show up on the 1st page..... Corona is not a brand and the domain name owner might not be big but that's just how it works

 

[SethDunford]

Its hard to tell. On the one hand yes, the biggest brands have the biggest traffic share, but on the other hand, they are really popular, isn`t it? Wikipedia is a non-profit website that is created by enthusiasts and Google products rank fourth and fifth, so I don`t really think Google is biased here.

 

[Efe]

Yes no argument about this.
Google is biased to huge business. (And for a good reason). Like someone else said... big brands generally are searched for more often so...

 

[karmaco]

Of course. Its barely a search engine anymore. Just pay to play.