Bump- the general consensus seems to be that parking is not worth it. The better alternative being to implement a sales lander or forward to a developed portfolio. Would be keen to hear more views though.
Parking Domain Names is most definitely worth it *IF* (and it's a big IF) your Domain Names have real traffic which usually means type-in or typo traffic and you're not doing anything else with them. At the end of the day most platforms will manage your parking revenue and your sales functionality which is much easier than trying to re-invent the wheel by creating your own pages from scratch.
Overall parking revenue has declined significantly over the years but it is still worth having and my guess is that the Poll Respondents, on the whole, are generally those with Domains that have no traffic or revenue and hence, in that sense, it is irrelevant for most people.
However, if your Domain Names are Dot Coms renewing at around $10/yr you only need your domain to score just over 40 cents a month to cover half of your Domain Name renewal fees. It's not going to make you rich but its income earned passively and it also takes the pressure off financially when it comes to renewal fees. You may feel less urgency to sell your Domains (because of the contribution from parking) and it also means you may be more likely to hold out for a higher priced sale in the event that you do get offers. Not to mention that proof of traffic and revenue itself increases the value of a Domain.
It also varies a great deal on the subject matter of the Domain Name. In the old days, some keywords and subject areas, such as Loans, Insurance and Gambling Domains, were capable of generating anywhere from $20 to $50 USD from a single parking page click which obviously means you only needed to achieve one $50 click every five years to cover renewal fees for that Domain. Of course, today things are quite different...
