This new localised campaign aims to encourage London’s small businesses to show pride in their association with the capital, to help increase brand awareness, encourage new registrations and showcase current customers to help highlight the benefits of the city-based domain name.
For the business community outreach, Dot London is showcasing and empowering some of their key small business Dot Londoners. This includes a new testimonial video featuring interviews with Dot Londoners across three different business sectors; profile interviews in the Evening Standard’s Entrepreneurs page; and advice pieces across online business websites about how new businesses can best to set themselves up online.
Read MoreBusinesses currently using a Dot London domain name include the international meetings and conferences venue, ExCeL London; Prescott and Conran’s Shoreditch-based hotel and restaurant, Boundary; and London-based luxury health club brand, Third Space...
