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news W.app: Sedo Sale Launches with a WhatsApp Project

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The sale of the domain name W.app for $96,000 dollars took place at Sedo. Paying almost $100k for a single letter .app domain, one would think that the buyer is WhatsApp, the popular chat app owned by Meta, Inc.

Except, that wasn’t the case. The domain W.app now resolves to a web site that provides branded shortcuts to your phone. For example, if your number is +1.555.666.7777 and your name is Bob, you can get something like W.app/bob that will then link to your phone.
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And how do they monetize that?
 
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