When it comes to measuring the performance of your website, Google Analytics and Adobe Analytics are both excellent options. They offer a wealth of data that can improve your website's SEO, brand awareness, conversion rates, user engagement, and more.
There are a few differences between the two systems that you need to consider before making a decision. For example:
Google Analytics offers greater flexibility in customizing report output, while Adobe provides enhanced features for shaping funnel analysis. Adobe offers deep insights into Click- quantify how users interact with elements on your site, such as ads or calls-to-action.