domains Who Sends Traffic on the Web and How Much?

[silentg]

In the era of zero-click platforms, native content, and walled gardens, does anyone still send meaningful traffic to the open web? Is Google responsible for 50% of all traffic referrals? 75%? Is social media sending half what search does? A quarter? Less? Are the major platforms sending less traffic overall than they did a year ago?

Full list can be found on SparkToro: https://sparktoro.com/blog/who-send...d-how-much-new-research-from-datos-sparktoro/