I will always believe its a maths game. Yes BB has slowed down on sales when it comes to % of the entire portfolio being sold annually. Previously it was 5-8% for each seller, then slowed down to 3-5% earlier this year. I think by the end of this year we will be approaching a 1.5-2% mark!
At this rate, one should think if he's a bulk buyer with thousands of domains or strictly a quality investor?
For Bulk Buyers : $10 additional listing fees should be a 50-50 call. you will almost double your annual costs and in return have a chance to double your sales! If your domains will average anything above $1,830 each, then all whats on top is a pure profit. Maths behind it (2% sales, annual cost for each domain $18.3;listing + renewal). Bear in mind that starting the second year and moving forward, your ROI would be better coz you only pay the renewal fees then. However still not the very choice to be honest!
For Quality Buyers : Its a no brainer. Renewals are a fraction of your acquisition costs and $10 listing should be marginal as well! For a double rate of selling (I give BB the credit that their landers sell twice others')
Before wrapping up, I want however to raise a red flag here : The trend is generally going down. BB are looking for Quantity more than quality now. They have a daily target of newly published domains and their associated listing fees. However, the tempted buyers are the quality owners (as they get a better ROI).
To sum up : Bulk buyers are the victims here. Their listing fees are one of the cash cows for BB. They sell a lot, but pay almost the same amounts in listing and renewals! BB must have a strategy, quality or quantity! You cant open your doors to both, while in effect one is (inherently) abusing the other!
BB (hypothetically) has a mission statement of providing quality brandables to startups and established business looking to rebrand/upgrade their business names.
By the way : I consider myself a quality names owner, I shouldnt be writing this, as I benefit from others in this game! however, my presence on the platform all depends on numbers. I will survive there for a while, but i dont think it will be past May-July 2016! Not to mention that a lot of bulk buyers will have dried up before then!
@michaeljkrell please dont take anything I said in a negative way. I am a BB fan (still) and will always like to continue using the platform. This is a feedback for everyone (including you), that I think will only help the platform get better!(from my own humble opinion)
Good Luck to everyone!
