- Impact
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While researching, I found that some end-users highly value domain names, and they exhibit distinct characteristics.
1.Previously experienced negative impact due to domain name choice
Troop company initially didn't give much thought to their domain name and used a two-word combination format, TroopNow .com. However, they soon realized that this domain name wasn't ideal. They held a meeting to discuss the selection of .co, .com, or .org domains. Eventually, they upgraded to troop .org because .org was the cheapest option. However, a new issue arose as users often questioned their business nature due to the .org extension, typically associated with non-profit organizations. Once labeled as non-profit, sensitive questions about fees would arise. As a result, Troop company started to value their troop .com domain once again.
2.Deep understanding of domain names
Exclusive company extensively researched the content market and the consumption habits and search preferences of users on platforms like Amazon and Netflix. They prepared several high-frequency keyword combinations such as Prime, Exclusive, and Premium. The keyword "Exclusive" perfectly matched their project as they not only offered paid content but also had free content in the early stages. Most importantly, the domain name Exclusive .com was available for purchase. They believed that premium domain names simplify brand establishment. An inexpensive domain name that is not a perfect match might not be memorable. Having a domain name that perfectly matches the brand from the beginning helps convey the products and services to users, aiding in building a loyal customer base.
3.Strong financial resources and emphasis on digital assets
According to statistics, Disney owns tens of thousands of domain names and registered and acquired nearly 8,000 brand-related domain names within six months. They also have a dedicated team to manage their domain portfolio. Procter & Gamble (P&G) also holds nearly ten thousand domain names and continues to register and acquire domains to protect their brand. These internationally renowned companies not only have abundant financial resources but also deeply understand that domain names are vital intangible assets for a business. As a result, they place significant value on domain names.
Apart from the points mentioned above, have you made any new discoveries?
1.Previously experienced negative impact due to domain name choice
Troop company initially didn't give much thought to their domain name and used a two-word combination format, TroopNow .com. However, they soon realized that this domain name wasn't ideal. They held a meeting to discuss the selection of .co, .com, or .org domains. Eventually, they upgraded to troop .org because .org was the cheapest option. However, a new issue arose as users often questioned their business nature due to the .org extension, typically associated with non-profit organizations. Once labeled as non-profit, sensitive questions about fees would arise. As a result, Troop company started to value their troop .com domain once again.
2.Deep understanding of domain names
Exclusive company extensively researched the content market and the consumption habits and search preferences of users on platforms like Amazon and Netflix. They prepared several high-frequency keyword combinations such as Prime, Exclusive, and Premium. The keyword "Exclusive" perfectly matched their project as they not only offered paid content but also had free content in the early stages. Most importantly, the domain name Exclusive .com was available for purchase. They believed that premium domain names simplify brand establishment. An inexpensive domain name that is not a perfect match might not be memorable. Having a domain name that perfectly matches the brand from the beginning helps convey the products and services to users, aiding in building a loyal customer base.
3.Strong financial resources and emphasis on digital assets
According to statistics, Disney owns tens of thousands of domain names and registered and acquired nearly 8,000 brand-related domain names within six months. They also have a dedicated team to manage their domain portfolio. Procter & Gamble (P&G) also holds nearly ten thousand domain names and continues to register and acquire domains to protect their brand. These internationally renowned companies not only have abundant financial resources but also deeply understand that domain names are vital intangible assets for a business. As a result, they place significant value on domain names.
Apart from the points mentioned above, have you made any new discoveries?
