- Impact
- 3,180
Various marketing research studies suggest the value of using the "left digit bias." Notably, in certain instances, prices ending in "9" having better sales compared to those rounded of to the "0. " In the luxury market, there was a tendency to not use the "9," since it might be associated with being "cheap."
Has any domainer out there noticed a significant difference using "psychological pricing" techniques? For example, for lower priced domains, sticking with the $49 or $99, whereas the higher domains going for the straight $10000 rather than 9999?
Have any research marketing studies been done on this in the domaining world? Or have you, as a seasoned pro, noticed success with one strategy over the other?
Has any domainer out there noticed a significant difference using "psychological pricing" techniques? For example, for lower priced domains, sticking with the $49 or $99, whereas the higher domains going for the straight $10000 rather than 9999?
Have any research marketing studies been done on this in the domaining world? Or have you, as a seasoned pro, noticed success with one strategy over the other?