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discuss Cost of creating your own landing page

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topdom

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Here is an idea
(not an original one).

I create a "one page" site.

People visit a domain, that domain is redirected to that site,
that page has the same content whatever the domain, except,
that domain name appears on the landing page and in the title, or maybe also in the url.
(better if I can customize further.)
No problem with resolving, and safe against ddos etc.

People can send me a message via email (form-mail)
(better also if I can also reply using the site)
they would provide their contact info, and I would also get their IP.
A chat option can be a bonus (online or offline).

Any such service? There must be lots of free services somewhere.
I prefer services which don't invest in domains.
No FB or linked in, or twitter.
No service requiring id, phone call, installing app etc.

(Here by cost, I don't mean money (only).
I mean, time, protection, avoiding headache,
looks, usefulness,..)
 
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The views expressed on this page by users and staff are their own, not those of NamePros.
I can program that in PHP for you. Contact me if you want it.

It is a relatively simple thing and you could just host it in practically any shared hosting.
 
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The problem is cost.

It appears you haven't done a proper lander yet. You're just doing guesswork. I been there and reached 30k names max. So I know the drill.

Once you do it and use it live, you will see that at a larger number of names, perhaps some with significant traffic, you will need a serious server. And that costs. Some of the sites will drive a TON of bot traffic. You will have to handle millions of hits per day, and sometimes a crazy instantaneous load.

You'd need at least an say $150...$200 per month, good multi-CPU dedicated machine with to host anything above 30-40 k names in total. And that's IF you optimize everything very well. And yeah, it'll be easy to be DDoS'ed - piece of cake, actually. Also a great network connection, bandwidth etc.

To get this stuff done, you need an array of servers, or better an (expensive) cloud platform like AWS. You'll need to convince domainers to hand you $50 or more per month just to break even with your plain lander.

It's very hard to get this done and not be in the hole. You need to offer much more.

Actually I've seen plenty of similar services for other landing pages, such as A/B testing ones. They are all dead today. Obviously.

Edit: I had to use an 32-core server, dual CPU to handle the load of my names properly. That after optimizing the webserver, script, caching and everything. I'm not using the lander anymore cause I see no point for all this.
 
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I think the trust factor should not be under-estimated. Even though the payment is through a trusted, like PayPal, there still is the issue of trust that after payment the domain name will really arrive, and not have some other issue. People tend to trust big businesses, rightly or wrongly.

Yes, it is possible to make one's landers, but is it worth it if you lose some sales?

I think it might be worthwhile for those with huge portfolios and long experience in selling so they can do all the things the big players (HD, BD, DM etc.) do re testimonials, information, etc. to build trust.

For a typical investor with hundreds of domain names, I think probably they are better served through using marketplace or registrar landers.

Would be interested in A/B testing by a large seller who somehow randomly chose names from portfolio and put half on their own landers and half on marketplace landers, and at end of year see if different sell-through rates.

Great discussion, everyone. I think idea merits discussion on both technical and marketing aspects, even if I may seem to lean one way.

Bob
 
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Simple thing but consider the trust factor, I wouldn't share my details and buy from such an unknown, untrusted site. You need to build trust, or else the customer will buy that domain from GoDaddy or from another registrar in the Afternic network.
 
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I'm currently using a dedicated box for redirecting my smaller portfolio of 7500 names. SSD, 16 cores. It works well. However I still get DDoS'ed each other day. Also on spikes of traffic, it gets quite high in CPU.

But if you host ngTLDs, you're going to get much more of that DDoS flavor. Much, much more for some reason. I only have 99.9% coms.

Also, I only do a redirect. Which means I only send the header to the browser and no content. If you send just a bit of content there, things are much more complicated. (in performance needed)

CMS - I use a highly optimized proprietary CMS, that has been optimized for a decade. We have a DAL, plugins for everything you need. Optimized execution thread, designed for performance out of the box. The problem, however, is not in the scripting, you can basically do the same in a few lines of code (which will not be different from our CMS's simple/short execution path). The problem is with webserver and contention from a large number of clients.

Edit: I'm pretty sure you're going to get a lot of Layer7 attacks as well which are not mitigated by most providers, by the way it hangs and the spikes I see.

You have to also trim logs to minimum, tune the webserver a lot, work a bit with network parameters, cache everything etc etc etc. All done here.

It works, but with a dedi, not with a VPS which is NOT really optimal for that. Which brings you to the real cost of this.
 
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VERY INTERESTING AND CONSTRUCTIVE THREAD. THE CONTENTS ARE VERY INFORMATIVE AND USEFUL. THANK YOU ALL.
 
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But what if you are offering reputable payment services such as paypal?
I'd buy the domain from my favorite domain name registrar, even if the domain is a little bit more expensive there, because
1) I don't trust a random one-page site
2) My details and payment methods are already saved at my registrar
3) I need a proper tax invoice

So if you can't build trust, then don't use your own landing pages, but use a trusted marketplace's nameservers instead, such as GoDaddy/Afternic landers, Dan, Sedo, Squadhelp, BrandBucket etc.

By the way Squadhelp charges only 7.5% commission in case of standard listings, with landing pages, multiple playment methods, 24/7 live chat, installment payments, optional logos etc.
 
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@twiki I agree totally.
There are lots of site constructors where you can do free or very cheap landing pages (zyro.com is the one I've been using, but for different purpose), but yes, there are first - all the problems twiki described, then trust issues, also cost for a payment gateway, - and above all - you need some sort of CMS to manage all these landing pages, to be able to control or change the prices or keywords for SEO or texts in bulk... You can't go to each landing page changing things if you have 1000 names (I don't know how many you have, just a random number).
At the end of the day your own landing pages are worth it only if you are very seriously in a full time domain business, with thousands of good names already and even then I'd think twice. You'd have to go to a custom coder to create not only the pages, but to build the whole CMS to operate them, and that's many-many $$$...
 
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@twiki I agree totally.
There are lots of site constructors where you can do free or very cheap landing pages (zyro.com is the one I've been using, but for different purpose), but yes, there are first - all the problems twiki described, then trust issues, also cost for a payment gateway, - and above all - you need some sort of CMS to manage all these landing pages, to be able to control or change the prices or keywords for SEO or texts in bulk... You can't go to each landing page changing things if you have 1000 names (I don't know how many you have, just a random number).
At the end of the day your own landing pages are worth it only if you are very seriously in a full time domain business, with thousands of good names already and even then I'd think twice. You'd have to go to a custom coder to create not only the pages, but to build the whole CMS to operate them, and that's many-many $$$...
As I said, this is actually not difficult to program. Very simple way: in the server information is usually included the information about the requesting domain; so the same script, in the same server, in the same IP, called by different domains, can adapt to the different domains and automatically change the name of everything you want in the output webpage.

You will have some file with the list of websites and the prices, and it will automatically retrieve them depending on the information of the request headers. It is something extremely easy to perform in PHP.

Instead of using any unnecessary webpage creator, for a 1 page site it is better to program the thing itself directly, you save a lot of unnecessary complications, and you have the power precisely to adapt to whatever you want.

It is neither something absurdly expensive nor something that requires any extreme computing power.
 
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The problem is cost.

It appears you haven't done a proper lander yet. You're just doing guesswork. I been there and reached 30k names max. So I know the drill.

Once you do it and use it live, you will see that at a larger number of names, perhaps some with significant traffic, you will need a serious server. And that costs. Some of the sites will drive a TON of bot traffic. You will have to handle millions of hits per day, and sometimes a crazy instantaneous load.

You'd need at least an say $150...$200 per month, good multi-CPU dedicated machine with to host anything above 30-40 k names in total. And that's IF you optimize everything very well. And yeah, it'll be easy to be DDoS'ed - piece of cake, actually. Also a great network connection, bandwidth etc.

To get this stuff done, you need an array of servers, or better an (expensive) cloud platform like AWS. You'll need to convince domainers to hand you $50 or more per month just to break even with your plain lander.

It's very hard to get this done and not be in the hole. You need to offer much more.

Actually I've seen plenty of similar services for other landing pages, such as A/B testing ones. They are all dead today. Obviously.

Edit: I had to use an 32-core server, dual CPU to handle the load of my names properly. That after optimizing the webserver, script, caching and everything. I'm not using the lander anymore cause I see no point for all this.
This is incorrect too. Any website could get a DDoS attack, and yet you see billions of websites there without the superpowerful server networks you say you require. Anyway, in case you want to prevent that you can use a service such as Cloudflare, which works as a middle server delivering all of what your true server has, protecting you from those attacks you mention automatically.

Now, to the significant traffic. Supposing you actually have a domain with 1 million daily hits, I can guarantee you that any decent shared hosting, or some cheap VPS could handle that, because you are serving only a very simple webpage, which does not require any enormous computing power, and that will mostly take time in starting the connections, rather than in sending or in processing the information to be sent.

Two examples:
1.- A node.js script can handle with ease, without any particularly special computing power, a few hundreds of concurrent connections (at the very same time). To be conservative let's say it can handle 100 concurrent connections: 100 users per second.
2.- A php script of that simplicity can be executed in a few milliseconds. To be conservative, let's say it takes 10 ms (actually something very slow for such tiny thing), and that your machine can only handle 1 thread at the same time; that is 100 executions per second: 100 users per second.

Mathematics:
1 million users in a day means, 1 million in 86400 seconds, which means around 11.57 users per second. Your poor conservative Node.js or PHP scripts can handle that average very easy, and up to more than 8 times that average, in case of a "rush second", without any issue.

So no, you won't need superexpensive infrastructure to serve a 1 page website.


On the hand, I am wondering about how you programmed your website that you required so much power to serve it. It does not make sense if it was a simple script. On the other hand, if you, for example, used some CMS or some other application you probably were requiring the extra processing power just for unnecessary procedures going on with each visitor. The simplest solution would have been to make a simple script, and if you see your hosting is not enough, use a cloud computing service to serve it: even though you would have millions of users, if your code is simple enough the costs should be small because you will use very little processing power and you will use very little bandwidth too; yet the cloud service would be ready to expand in case of a sudden explosion of users.
 
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Why reinvent the wheel? There are many scripts and services specially tailored towards domain management and private marketplace setup. One of such is DNHat : https://dnhat.com/features.php
 
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To those who made estimations, try and do it yourself first. Then, only then please comment.

The bottleneck is not traffic, or RAM etc. It's processing/ cores / threads. You can't do this on a regular VPS 8 or 16 cores VPS. It just hangs when a burst of traffic comes, even if you serve a single static page via an efficient server such as NGINX. And yes, an optimized server.

Edit: Contention is very high on such a system. Not for regular time, but when bursts of traffic occur, which is each half hour or so (varies). Sometimes almost the whole day.

You need a dedi box. Don't make assumptions, do it in real life - nothing beats that.

I thought the same at first.

But when bursts of traffic come, you'll see. Also, you're gonna get a DDoS like each few hours if you're "lucky" like I was.

@topdom - we encourage you to try if you want. Just be aware it might not be that simple as it looks.
 
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How about a wordpress site (paid or not). I can redirect all domains on registrar side, and landing pages would be identical (the same), and have no reference to the domain (and I can still refer to it as "this domain").

WIll I still have security/bandwidth/ddos/resolving problems?

(for communication purpose only (including, knowing the buyer), no plan to sell at own site, all risks/verifications/chargebacks/payouts etc would be handled by the marketplace we choose (at the cost of commission).)
WordPress as CMS is ok. The main problems are the numerous plugins and third-party themes you may need to deploy along the line. In most cases they're prone to or not resilient to hacking. Unless you're ready to cough out additional $$ on security plugins.

Personally, I'll not deploy WP for managing domain portfolio. It's an overkill.

Regardless of the CMS, problem of security/bandwidth/ddos/resolving still persists. You must be able to handle them.

Further, it's naive to think that using the registrar(s), you can just redirect your domains to your marketplace or any landing page without additional strings of coding. Sure, at the registrar level you can use 301 forwarding for several domains. Problem here is that most registrars don't support bulk 301 forwarding. So using 301 forwarding you must edit each domain manually.

So if you have considerable amount of domains, your best bet will be to create nameservers for the marketplace domain. For example, ns1.mymarketplace.com/ns2.mymarketplace.com, glue it with the registrar.
Only after that can you use the nameservers to forward all other domains to your marketplace.
Just select the domains, create a template or directly edit the nameservers for them. You do it once, unlike 301 forwarding which you have to do for every domain.

At the receiving end (on your server), you'll need to create a zone file for the incoming domains, bind the zone to assign to the domains DNS SOA record and A record(s) and then parse a script that will generate the landing page on your marketplace or standalone site for the domain.

Some knowledge of server management will be required. You will also need root access to the server.
 
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Buyers won't trust your spammy-looking site made in 10 minutes, so they won't buy from you. They will buy the domain on a trusted site, such as GoDaddy or Sedo.

They can't buy. Because you can't sell. You can't sell because you can't process payment, unless you consider Paypal and similar funny things as payment processors for domain sales. The point with landing pages is to inform visitors that the domain is for sale and how to contact. That's it, nothing more.

I wouldn't even fill in your suspicious form, since it looks like you don't care about privacy (GDPR, CCPA etc.), since in 10 minutes it is impossible to implement a proper privacy policy.

That's one of the reasons of why I don't use contact forms on my landing pages. Showing an email address is enough. They actually email and ask price. They don't care how the landing page is looking. They even don't care if there is no landing page and no sign on if the domain is for sale, however that's very rare. Their major concern is price. Because most people have really very strict, inelastic budgets. Even if they want the domain too much, they simply can not afford. Very few can afford to buy immediately. Nobody is interested in how well or ugly your landing page is looking. They know they won't buy your landing page.
 
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Here is an idea
(not an original one).

I create a "one page" site.

People visit a domain, that domain is redirected to that site,
that page has the same content whatever the domain, except,
that domain name appears on the landing page and in the title, or maybe also in the url.
(better if I can customize further.)
No problem with resolving, and safe against ddos etc.

People can send me a message via email (form-mail)
(better also if I can also reply using the site)
they would provide their contact info, and I would also get their IP.
A chat option can be a bonus (online or offline).

Any such service? There must be lots of free services somewhere.
I prefer services which don't invest in domains.
No FB or linked in, or twitter.
No service requiring id, phone call, installing app etc.

(Here by cost, I don't mean money (only).
I mean, time, protection, avoiding headache,
looks, usefulness,..)
You get what pay for if you want to hack something togeather your best bet is gonna be wordpress ->
As a javascript developer my internal goto would be a vue single page app -> comparable would be reactJs -> or angular or the likes ...

These are are extreemly performant / lightweight / and can do just about anything... however... the barrier to get in is going to be someone who knows es6 js

-> otherwise... you could honestly get this done in simple html... your not reinventing the wheel your just putting up a static page.
 
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Simple thing but consider the trust factor, I wouldn't share my details and buy from such an unknown, untrusted site. You need to build trust, or else the customer will buy that domain from GoDaddy or from another registrar in the Afternic network.
But what if you are offering reputable payment services such as paypal?
 
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Yes, trust factor is important. Although most people are trustable enough, I can't make sure in the short run, and I "have" people who can build such a thing for me.. I would prefer to experiment with a free service and then maybe upgrade. Payment for domain purchase: I would use a marketplace. .. So this thing would be for communication purposes only...So, why I'm asking,..for example, maybe there is a standard way of doing this. I see many domains with contact form only.
 
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Cheap unmanaged dedicated servers with 8 or 16 GB ram would handle tons of traffic for 4k websites with 1-2 static pages each. Technical skills would be the biggest bottleneck.. Managed servers with paid control panels would cost the max. In order to minimize the costs and to have full control over almost everything, one needs to have all the required technical knowledge which would likely take 3+ years to obtain.
 
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Thanks for great responses. Most are too high tech for me (so requires too much time). People mentioned Efty and Dnhat. Anything to say about these, and comparison, would be great.
I would prefer a nondomain service. For example FB offers free pages, but I just dislike FB, and not trust it
although I don't expect arbitrage there.

(all marketplaces are trying to be evil, instead of being competitive (applying bad side of capitalism, instead of good side of it)).
 
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Does anyone think Wordpress is good or bad for this purpose. Maybe create a page in 10 minutes, to get name/company, email, IP, of potential buyers, via form mail.... And need security, and high uptime of course.
(assuming wordpress handless security and uptime by itself. )
You mean wordpress.com as a service, not wordpress.org as software, do you not?

They certainly should be able to handle a lot of traffic. You can try, see what happens, and then come back and tell us!
 
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I didn't know there were more than one wordpress. .. I meant the easy (free or cheap) site building tool with its own hosting (just like blogspot, fb, etc.)
There is the software wordpress.org, which you can use in your own hosting, to publish your own website, and there is the "blogging" provider wordpress.com, which provides you with a website they host, using that same software. They will charge you some money depending on what you want, or it can be free if you tolerate the existence of advertisement in your website. They will very probably will be able to host a website with plenty of traffic without any high issue.

You can certainly try and pay for their hosted wordpress.com solution, as you said, redirecting all your domains to that domain. It is simple although not as pretty and customizable as having your own thing. You can do it and see how it works. The main issue, certainly, is whether or not that kind of "lander" will convince people to buy a domain from you or not.
 
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To those who made estimations, try and do it yourself first. Then, only then please comment.

The bottleneck is not traffic, or RAM etc. It's processing/ cores / threads. You can't do this on a regular VPS 8 or 16 cores VPS. It just hangs when a burst of traffic comes, even if you serve a single static page via an efficient server such as NGINX. And yes, an optimized server.


I rent unmanaged webservers for years in order to host my own websites. Some VPS's are more powerful than dedicated servers. There is not much difference between VPS, cloud and dedicated in terms of power. The main difference is whether the linux kernel is shared or not. I prefer dedicated servers.

It's possible to point thousands of domains to the same html static file. Then, the constraint would be RAM, rather than CPU. Because apache would cache it, php would cache it if configured so (if apache runs under php), mysql would cache it if the page is semidynamic. If nothing is cached, more CPU and less RAM would be needed. If everything is cached, less CPU and more RAM would be needed. RAM is cheaper and faster than CPU.

The main bottleneck would be knowledge.
 
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I need contact info+IP, because I want to be able to check quality of the lead. Then I can price it accordingly, or not put a price, or even respond. It makes big difference whether there is a buyer or not, and who that buyer is.
If we can't see it, Epik shouldn't see it either. What is Epik planning to do with all those messages intended for us, but essentially not shown to us, because the most critical parts are erased. ..At other marketplaces, they would be used for dropcatch. At registrars they would be used for grabbing after expiration. Not a fair business.

With all respect, you are wrong, are making serious mistake without knowing.

You don't need IP. You need to sell. IP is nothing. Anyone can change real IP easily. Especially the buyers with fat wallets never visit landing pages with their real IP, VPN is not an expensive, luxury thing. Even if you have real IP info, real IP has no use in selling. IP won't tell you anything on the buyer or offer. If the offer isn't real, it has nothing to do with IP.

You have to know how much you want for your domain. If you don't know your price, then nothing will help. I know my price, qoute my price with a deadline if asked via email and leave the person alone to decide. It doesn't matter for me who the buyer is, as long as they pay me what I want for my domain. That's it. They will not be my close friends and we will not communicate after the sale. I don't need to know anything about them. That's my approach.

The main issue with your approach is the lack of fixed price. You don't know how much you will ask for your domains and are looking for a scapegoat. That's your main problem in my opinion and it's the problem created by you, not anyone else. You are searching the problem at wrong places such as marketplaces. If you don't know your price, nobody can know, including marketplaces and potential buyers. Seller has to lead everyone in pricing. If seller is not capable to lead, someone else leads and it will make everyone unhappy at the end of sales, buyers will always think they paid too much, seller will always think his/her domains are always sold for too cheap. Without having a fixed price confidently in mind you can't lead any type of sales. If you lead well, buyer will obey your confidence happily. That's human nature and you should bear in mind almost all sales are emotional, not rational, including sales to companies. People buy domains in order to feel better and companies are managed by people. Seller has to be confident in asking price to lead buyers. If a seller doesn't know the differences between $1k and $100k domains nothing can help, someone could buy for $80k and make $20k profit. Because this is free market.
 
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